Glow Recipe
Radiate, your glow with our recipe!
Alongside Glow Recipe, We focused on bridging intuitive and accessible designs for their skincare app so our users can always find what theyre looking for
Alongside Glow Recipe, We focused on bridging intuitive and accessible designs for their skincare app so our users can always find what theyre looking for
Opportunity
Glow recipe is a Korean skincare brand that broke into American markets like Sephora and Ulta.
Solution
With no current mobile app out, this is a great time to improve the current onboarding experience by adding a quick interactive in app quiz
Qualitative research
We interviewed 10 users with varying skincare knowledge to create a unique and intuitive onboarding experience that connects users to the right product.
We designed a userflow for a mobile app checkout that is easy to use and does not feel complicated, as skincare is a complex topic.
We designed a userflow for a mobile app checkout that is easy to use and does not feel complicated, as skincare is a complex topic.
Userflow 1: Quiz
- Onboarding loading screen
- Introduction of quiz
- Selfie for skin analyzation/pfp
- Skin type
- Suggestion of products
Userflow 2: Buying
- Users on the homepage can see the products they intend to buy
- they can see the new mobile menu
- Description about each product can be viewed featuring the two main key ingredients of each product
- Review the order in checkout
- Completing purchase letting users know about their email confirmation
